Dragons' Den star Peter Jones meets two of the country's most well known and successful entrepreneurs to get into the DNA of what made them millionaires. Peter gets to grips with Richard Reed - co-founder of Innocent, the smoothie company with a 165 million pound turnover, and Michelle Mone, the self-made inspiration behind the multimillion pound Ultimo lingerie business. He finds two very different characters as he takes them back to their childhoods, examines their personalities, studies their business models, asks what they are like to work for, and discovers what it was that drove them to be entrepreneurs. Having built up his own multimillion pound empire, Peter knows how to get inside the minds of these inspirational business leaders who don't take no for an answer, as he attempts to find out if there really is a blueprint for success.
Peter meets former market trader Chris Dawson who set up discount chain The Range. Chris now has 70 stores, earning him a multi-million pound personal fortune. Peter also calls on Mark and Mo Constantine, who run Lush, which last year sold £360 million pounds worth of soap, shampoo and scents. Chris, who is proud of his Del Boy background, says his business strategy is to 'get as much as you can, for as long as you can', while Mark and Mo pride themselves on being ethically conscious but still enjoy the sweet smell of success. Mark says that 'too much timidity is part of the reason for business failures'.
With Lord Bilimoria, boss of Cobra beer, and Charlie Mullins, who runs Pimlico Plumbers.
