Fermilab physicists really care about the mass of the W boson. They spent nearly a decade recording collisions in the Tevatron collider and another decade analysing the data. This culminated in the April 7 announcement that this obscure particle’s mass seems to be heavier than expected. So why do we care? Because understanding why this particle even has mass was one of the most important breakthroughs in our understanding of the subatomic world. And because measuring its precise mass either doubles down on our current understanding or reveals a path to an even deeper knowledge. The FermiLab discrepancy is a tantalizing hint of the latter.