Documentary about the Guinness dynasty, which founded an Irish icon, exploring both the family’s and the beer’s background. The programme looks at how Guinness is selling Irishness to bar owners in America to promote its sales. It also investigates the Guinness curse, reveals how the family and the beer parted company and questions how a family that insists on its Irishness campaigned against Irish independence. Includes interviews with model Jasmine Guinness, The Earl of Iveagh, the head of the Guinness clan, and Rutger Hauer (who starred in a famous series of Guinness ads in the 90s).