Commerce has entered a bold new era. As the original disruptor in retail innovation, QVC Group is building the future of live, social, and immersive shopping. In this fireside chat, Alex Wellen, President and Chief Growth Officer of QVC Group, joins Jim Louderback to explore how the company is redefining the commerce experience—scaling authentic storytelling, reaching new consumers, empowering fresh voices, and setting the standard for the future of shoppable media across all types of products – including those from makers, builders, scientists and geeks.