The decisions of businessmen affect every one of us. At last a successful tycoon reveals the principles that have guided his business career and how he personally has been able to reconcile socialism and capitalism. Lord Campbell talks to businessmen and workers, union leaders, left-wing politicians, and right-wing journalists. He concludes that there is a deep and dangerous split in our society between idealism and materialism which can and must be healed. Business can never be loved but it can be respected. It is up to businessmen whether business is worthy of understanding and respect.