Tayto is arguably Ireland’s best-loved brand and the history is fascinating. Started by Joe Murphy in 1954, the company started with Joe cooking hand cut crisps on a stall in Moore Street. The company was bought and sold, on a number of occasions, most recently by entrepreneur Ray Coyle who began his working life as a farmer supplying potatoes to Tayto. Having bought the brand, Ray took four years to create Tayto Park, following the example of Hershey’s in the US and Cadbury’s in Bournville. Neven meets Ray at the Park in Ashbourne, Co. Meath. Neven also meets a farmer who supplies Tayto with potatoes and learns how crisps are made. Within six hours, a potato in the ground can be turned into a crisp, bagged and ready for dispatch. This week’s dishes include pan boxty pizza and a delicious cheese and onion potato gratin with smokey bacon. Neven also cooks roast beef with garlic & thyme roast potatoes -showing viewers how to make the perfect roast potato using duck fat and rapeseed oil.