Fifteen A-Minutes

Ned wants to shoot a television commercial to promote Amanda's Amuffins. He dresses Amanda in gingham and puts her in front of the camera where he tries to get her to project a wholesome, folksy persona. After endless takes Amanda blows her stack and starts berating her imaginary TV audience, shouting at them to ""Just buy the damn muffins!"" Ned edits together a commercial consisting of Amanda's rants and it airs on late-night television. Amazingly, it becomes a big hit. The muffin shop is now full of customers, most of whom implore Amanda to yell them just like in the commercial. She becomes a new pop culture hero in New York and gets invited on a local TV show. But Amanda finds out that the job of being abusive all the time is too much even for someone of her acerbic personality.