In 2007, Microsoft launched, to the general public, one of their most ambitious products: Windows Vista...and then it sucked. But Why? What exactly went wrong with Windows Vista? Why did it fail? After all, it included many overhauls to the Windows experience, and its entire structuring surrounded a concept that would also become a part of Microsoft’s marketing slogan: “bringing clarity to your world.” However, Mircosoft's marketing and how they approached Vista's development would show that this just wasn't enough.