Five beauticians take up the challenge, people who spend their lives behind a mask of make up, concealing the cracks in their confidence. Will Maria discover that, after spending a fortune on cosmetic surgery, feeling confident about how you look must come from within? Will 39-year-old muslim Samir, who is struggling to find himself, finally gain the confidence to tell his parents he's gay, and will all five find the courage and the confidence to shed their clothes and become nude life models for the day?
Five female estate agents must address a live audience and reveal their most intimate fears, jump from a 200ft bungee and confront loved ones to heal rifts from the past, before taking on the most dramatic challenge of all - to walk down a catwalk naked.
Psychologist Emma Kenny and image consultant Jonathan Phang challenge five office workers to spend four days gaining enough confidence to undergo a naked photo shoot.