Whether it's a conscious decision or a thoughtless impulse, every tattoo is a statement of someone's hopes, ambitions or state of mind. This episode meets people whose addiction to body art has had a profound effect on the way they live their lives, whether it's a manifesto or an embarrassment. Mark's many photo-realist tattoos deliberately flirt with accepted notions of taste. The programme also meets Woody, the outspoken 'tattooist-provocateur' who's responsible for them. Deke discusses his attempts to conceal a tattoo celebrating his dubious past from his girlfriend's parents. In Magaluf, reveller Liam tries to convince other holiday makers to brand their bodies with his random burger nipple design. And Joanne's tattoo of an ex-wife's name is a last painful reminder of her previous life as a man.