Home / Series / Modern MBA / Aired Order / Season 2024 / Episode 19

Why Luxury Cars Don't Make Money

Owning an exotic car like a Lamborghini, Ferrari, or Porsche is impractical and has been for generations. The aggressive design and tight interiors translate to tiny storage with trunks that are even smaller than that of a Toyota Prius. Ironically, the engines are wasted on public roads where speed limits and traffic prevent these cars from ever achieving the performance that make them so special in the first place. Yet these vehicles have become the ultimate status symbol for artists, athletes, international students, and clout-chasers - and that exclusivity is as much a liability as it is the foundation to their appeal. Luxury cars must be babied and cannot be daily drivers. There’s only so many people who have the pockets and the lifestyle to afford and work around this impracticality - and they're not buying a new car every year. It’s a departure from the traditional auto industry where manufacturers compete to deliver the most cars.

English
  • Originally Aired December 16, 2024
  • Runtime 18 minutes
  • Created December 16, 2024 by
    blue_gandalf
  • Modified December 16, 2024 by
    blue_gandalf