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The Incredible Business of Halloween

Halloween is a multi-billion-dollar holiday. Beyond candy and costumes, haunted houses are an overlooked, emerging $300M industry that’s in a league of its own. There are more haunted houses in Ohio than anywhere in the country. Haunted houses here boast incredible scale and are built with production value that surpass even Hollywood films. Haunted houses are seasonal businesses that can only operate during Halloween when people want to be scared. They only have these 4-6 weekends in October to make money. And there are no shortcuts to a good scare. Every prop has to be custom, every costume has to be unique, and great actors are necessary to bring the place to life. Yet the payoff can be tremendous as the best haunted houses can gross over seven figures during Halloween. With such a tiny window to make money, massive overhead, and no IP protection, haunted houses are a high-stakes business. Yet Ohio is not a destination. These attractions serve locals, not tourists.

English
  • Originally Aired October 20, 2024
  • Runtime 39 minutes
  • Created October 20, 2024 by
    blue_gandalf
  • Modified October 20, 2024 by
    blue_gandalf