Starbucks has been a mainstay in business school literature as a role model for innovation, branding, vertical integration, and corporate social responsibility. The impact of Starbucks is well-known - the company repositioned coffee into a mainstream drink that people consume these days for taste and aesthetics as much as function. Thanks to efforts from its CEO, Howard Schultz, Starbucks has carefully crafted a uniquely respected and celebrated image in academia, business, political, and investment circles. Starbucks is not some basic coffee retailer, but instead a forward-thinking, fast-growing, innovative, socially responsible company that always does the right thing for customers, employees, investors, farmers, and environment. This makes it especially ironic that Starbucks, the poster child of corporate social responsibility and model employer, is now waging such a high-profile, visible, ugly war with its baristas across the United States - using every trick in and outside th