In this week's episode of Modern Masculinity, Guardian journalist Iman Amrani looks at how images of men in advertising and the media may be negatively affecting how men see themselves. While campaigns targeted at women have changed hugely in the past 20 years – with campaigns such as Dove's Campaign for Real Beauty changing the images of beauty for women – men's adverts haven't had the same transformation. Iman speaks to those in the advertising industry who are working to change the way we see men in adverts. She also takes the conversation around aspiration and success to the streets of Bolton, and puts questions to pupils at Ladybridge high school