Winchester...the name still evokes images of the Wild West and the taming of the frontier--it was the first reliable repeating rifle and settlers brought it along as they moved west. Prized by Civil War soldiers, the lever-action rifle was preferred by lawmen and outlaws alike. A classic Winchester can command upwards of $100,000 from collectors trying to buy a piece of the Old West. We see how a shirt manufacturer named Oliver Winchester became the most famous gun maker of the American West.