All Seasons

Season 1

  • S01E01 Meet Your Instructor

    • October 29, 2020
    • MasterClass

    Dan introduces himself, the class, what you will learn, and explains why it’s critical for everyone to learn how to persuade effectively and authentically.

  • S01E02 Sales Trends

    • October 29, 2020

    Sales has changed more in the last 10 years than in the previous 100. Learn the most important developments and how they affect your ability to persuade.

  • S01E03 Attunement: Finding Common Ground

    • October 29, 2020

    To persuade effectively, you need to get inside the head of your counterpart and understand their perspective. Learn how to attune yourself to their state of mind and cultivate a meaningful connection.

  • S01E04 Serve Your Audience

    • October 29, 2020

    Daniel teaches you how putting a purposeful, personal touch on your persuasive encounters can make all the difference.

  • S01E05 Exercise: Creating a Discussion Map

    • October 29, 2020

    Daniel shares his favorite trick for identifying the best point of influence in a group dynamic.

  • S01E06 Clarity: Making Your Message Count

    • October 29, 2020

    Learn how strategic communication can mean the difference between success and failure in an information-saturated era.

  • S01E07 Getting Others to Act

    • October 29, 2020

    The key to getting someone to do something is to make them think it was their idea. Learn about the dangers of coercion and how to persuade others by finding common ground instead.

  • S01E08 Create a Connection by Mimicking

    • October 29, 2020

    Humans are natural mimickers. If you’re aware of how this tendency can connect you to someone else, then you can deploy it strategically.

  • S01E09 Persuasive Framing

    • October 29, 2020

    Discover how taking advantage of innate glitches in the human mind can help you craft your messages for maximum efficacy.

  • S01E10 Pitching Like a Pro

    • October 29, 2020

    Daniel explains why the elevator pitch is a thing of the past and shares a variety of pitches you can use to sell an idea, a product, or even yourself.

  • S01E11 Exercise: Asking for a Raise

    • October 29, 2020

    Working with a counterpart in a real-time demonstration, Daniel shows you the best way to manage subordinates and how to get that raise you’ve been hoping for.

  • S01E12 Buoyancy: Develop a Resilient Mindset

    • October 29, 2020

    Learn how to remain afloat in a sea of rejection as Daniel shares some of his favorite tips for staying positive.

  • S01E13 Introvert, Extrovert, or Ambivert

    • October 29, 2020

    Despite what you might think, extroverts are not the best salespeople. Discover what personality type actually sells best and how to cultivate that optimal mentality.

  • S01E14 Persuade Yourself: How to Self-Motivate

    • October 29, 2020

    Learn what it takes to persuade yourself.

  • S01E15 Using Timing to Become a Better Persuader

    • October 29, 2020

    We often focus on what we need to accomplish and how to get everything done—but Daniel explains why we also need to focus on the “when” of these decisions.

  • S01E16 Beginnings, Middles, and Endings

    • October 29, 2020

    Different stages of work require us to behave differently. Understanding more about those behavioral differences allows us to perform better.