Taking Giant Swings: Pixar Acquisition Case Study

Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.

English
  • Originally Aired November 12, 2019
  • Runtime 25 minutes
  • Network MasterClass
  • Created May 5, 2020 by
    Administrator admin
  • Modified April 18, 2025 by
    Zomdy