Richie's a high school junior in New England and is using the summer working as a cab driver. Richie also wants to use his summer to come back to school transformed into a chick magnet. A couple of things stand in his way, he's overweight and girls aren't attracted to him. This all changes when Richie gets his MADE Coach. Why is this overweight boy who is uncoordinated and does not exercise trying to lose weight? It's all for his crush Nina, who he wants to go to homecoming with. This summer Richie suffers the trials and tribulations of becoming a lean chick magnet by means of a seaweed diet, a personal trainer, tips and missions to get girls, and fat camp. Will Richie lose weight and become a chick magnet all the while keeping his identity and getting Nina to like him? Can Richie be MADE?