Japan

With a 30 per cent fall in marriages over the past 30 years in Japan and a quarter of 20–30 -year-olds admitting to being virgins, the Japanese birthrate has plummeted. Paradoxically, Japan is also the world’s biggest producer of pornographic films with around 30,000 porn films made in Japan each year. More than half of all unmarried Japanese people do not have friends of the opposite sex. This love crisis has led to armies of young men being hired out to women as rental boyfriends to coach their clients in seduction, love and how to communicate and behave with the opposite sex. Holding hands with a rental boyfriend is acceptable, but sex is strictly prohibited. For men wanting to know what it feels like to have a little more physical contact with women, “Cuddle Cafes” offer menu services from massage (over clothing) to holding a woman closely to putting their head in her lap.