This was filmed during the october 2020 Paris Fashion Week! This is what Covid did to fashion. From the extravagant fashion show to this extravagant presentation. We met the génial Jonathan Anderson so he could explain in person his incredible LOEWE collection, built, designed, thought during the lockdown in Europe of this last spring 2020. Giga silhouettes to express power! Divine shapes! Angelic shoulders! A mindblowing "Show In A Box" sent to the press and some lucky ones. You have to listen to him, try to understand how his mind works. Jonathan Anderson believes a brand has to react to the world, to cultural events, to be a cultural event, a cultural ally to its customers/believers. As LOEWE is part of LVMH, nothing is impossible, no creative boundaries!