The brain is a pretty cool organ. But sometimes it can fail us, like when we forget someone’s name or blank on a test. How can someone just forget something like that? Click here to see more videos: http://www.m301.me/lifenoggin Life Noggin is a weekly animated educational series. Whether it's science, pop culture, history or art, we explore it all and have a ton of fun doing it. Follow Us! https://twitter.com/LifeNoggin https://facebook.com/LifeNoggin https://www.LifeNoggin Life Noggin Team: Animation & Designed by: http://www.krofl.com Voiced by: http://youtube.com/patdoesit Written by: https://www.youtube.com/coconutcab Produced by: http://www.twitter.com/IanDokie Sources: http://www.scientificamerican.com/article/the-memory-trace/ http://psychology.about.com/od/cognitivepsychology/tp/explanations-for-forgetting.htm http://www.smithsonianmag.com/science-nature/how-our-brains-make-memories-14466850/?no-ist=&=&fb_locale=fr_FR&page=5