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John Force: Chasing Uncorporate America

John Force didn't need to lose two major sponsors to realize the pitfalls of drag racing sponsorships. The 15-time champion had been down this path before. When both Ford and Castrol announced they would be stepping away from the iconic drag racer at the end of the 2014 season, he immediately hired a marketing, social media and reality television dream team to chase what he coined as "Corporate America". Decades ago, Force didn't have this option. He didn't have the wherewithal to chase the corporate dollars. This video, from Force's standpoint, takes you back into the days when he wasn't so popular of a driver. It was an era when Force's gift of gab more than made up for his lack of monetary funds. In fact, it was this gift which landed enough money, to keep him in the game.

English
  • Originally Aired October 24, 2013
  • Runtime 20 minutes
  • On Other Sites Official Website
  • Created May 8, 2022 by
    hfksjalef
  • Modified September 30, 2022 by
    hfksjalef