* Turn Simple into Sexy – How do you turn a simple everyday item into a work of art? Discover the elements of a successful advertisement. Learn how to enhance appeal in an object using lighting and camera angle techniques. * Product Photography Fundamentals – If executed correctly, product shots can be a reliable source of income. Learn how to set up a professional quality shoot in minutes. Get a few simple tips that will save hours in Photoshop. * Art in Advertising – Educational and inspirational, learn how to blur the lines between art and fashion photography. Push the technical boundaries as you follow Karl through the process of his challenging ’Cloaked with Paint’ shoot. * Photoshop Retouching – These days, it’s a given that all high-end advertising images go through some sort of post-processing. Discover why Photoshop is an integral part of the process and get advice on the important considerations required to make your images succeed.