Walton-on-the-Naze in Essex is a traditional little seaside town. It's got a sandy beach and a pier and not much else. But despite the age of the jet and the cheap package tour, Walton's population still doubles during the season. This film reflects a typical day at the sea with the people who have been coming here for years and the people whose job it is, to entertain them and keep them happy. It begins early in the morning when Eileen Fowler, the 'First Lady of Keep Fit' can be found on the beach, still practising what she started preaching back in the 50s. She-first visited there as a child in 1921 and returned to retire. We meet the Punch and Judy man, the family who run a Wild West show at the back of the car park and Brian and Charlie, resident entertainers, who love doing the season "because we get just as much enjoyment here as we would at the Palladium or Las Vegas".