This one-off documentary looks at the fascinating phenomenon of football stickers and the incredible stories behind the companies that created them. In 1970, four Italian brothers called Panini launched a football sticker album for the World Cup Finals. The siblings successfully transformed a childhood obsession into a multi-billion-pound industry. When they eventually got taken over by Robert Maxwell, four ambitious Brits decided to jump ship and set up rival firm Merlin. The humble sticker went beyond football and into the realms of music, WWF and even the Royal Family, with huge numbers of stickers still collected today.