IT'S MAGIC TIME shows a slice out of the turbulent life of Erik Bartels, CEO of Magicminds.Magicminds, a builder of websites has existed for three years when investor Nesbic (part of Fortis Bank) decides to invest 15 million euro in the company. A transformation must take place from builder of websites to a multichannel experience-marketing corporation, or to put it briefly, "an advertising agency plus". The Nesbic money is also especially meant to setup companies around the world that work according to the Magicminds philosophy. That philosophy amounts to the concept of all employers being co-entrepreneurs, deciding their own work, hours and relieving the separation between work and play: the company becomes a kind of village where you eat, drink and dance along with your work. The documentary follows the development of the company from the festive opening of the new office up to the bankruptcy in December 2001.
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Season 1 | 0 | ||
Unassigned Episodes | 5 |
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