Amy Childs, an English model, beautician, reality star and television presenter from Essex who rose to fame after appearing on the British reality television series, The Only Way Is Essex, invites cameras to film her every day life. Amy introduces and discusses her family, her friends, and cousin and TOWIE co-star, Harry Derbridge. Amy goes in search for outfits for an award show and looks at possible locations for her dream salon. Drew, Amy's road manager, takes Amy and her dog to a training camp run by a police dog trainer.
Amy is close to signing the lease on her new beauty salon, but a major setback occurs. Amy has a business meeting with potential beauty suppliers about a massage table to be made exclusively for Amy's salon that would be more accommodating for women. Amy attends the Kensington Olympia Beauty Expo, to choose which products will appear in her new venture and later, she and cousin Harry attend The Butterfly Ball. Amy also goes horse ridding, which she hasn't done since age 11. Meanwhile, Amy's florist father Billy and brother Billy Jr. are hard at work selling flowers at the Brentwood market. Later, Billy Jr. has a singing gig at a bar in Bromford, but a disappointed Amy can't make it as she is making a guest TV appearance on Big Brother's Bit on the Side.
Amy goes on holiday to Dubai with manager Claire and road manager Drew. Amy puts her horse ridding skills to the test when she goes for a ride on a camel and even indulges in some belly dancing. Meanwhile, Amy receives some good news from the UK when Julie rings to tell her that the lease on her new beauty salon has been agreed. When Amy returns home, she gets stuck back into work and makes a personal appearance at a popular Essex nightclub. Amy's mum, Julie surprises Amy with a girly bedroom makeover. Finally, Amy, accompanied by her hand-picked salon staff, attends a beauty course and debates the details of the sign for the salon.