What is creativity? Can it be used by Fortune 500 companies to mitigate the effects of a failed business move or an industry slump? Do you have to wait for inspiration to strike, or are there tools to help you access creativity when the need arises? In this remarkable interview, originally webcast on September 11, 2014, Michael Gelb shares his insights into creativity, mind-mapping, and especially the seven principles that arose from his inquiries into the methods of Leonardo Da Vinci.Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. He is an internationally renowned author, speaker, and consultant (and, yes, juggler) who helps individuals and organizations to find innovative solutions to their most important challenges. Gelb is the author of 14 books on creativity and innovation including the international best seller, How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day.