What do you get when you buy organic? When you put organically labelled pork, eggs or brocolli in your trolley, what are you paying for? Many claim organic food is better for your health and the environment. While others believe these claims are questionable and organic farming is turning its back on decades of scientific advances in farming methods. And the poor consumer at the end of food chain can be easily bamboozled by an array of confusing labels compounded by the lack of a mandatory standard for "organic". Insight will investigate what's organic or not, and put the evidence to the test.