This film takes a look at the work of Brazilian-born contemporary conceptual artist and rising star Vik Muniz -- sculptor, photographer and self-proclaimed magician. Muniz, best known for his book "Seeing Is Believing," which made both the New York Times and the Village Voice top 10 lists of photography books in 1999, uses his knowledge and interest of the history of photography to demonstrate how viewers can be easily deceived by the images around them.