International museums increasingly rely on the power of immersive works to attract the public's attention. It's the case of the New Museum in New York, which has been showing immersive installations and performances, such as "Menesunda", by Argentinian artist Marta Minujin. This chapter also explores Mattress Factory in Pittsburgh, considered the world's first immersive museum, with works by Yayoy Kusama, James Turrell, and many others.