Starting with a look at the latest self-help phenomenon, The Secret, Alan Yentob sets out to learn from the big hitters in the self-help world: Susan Jeffers, author of the bestselling Feel The Fear And Do It Anyway; David Burns, whose book Feeling Good, The New Mood Therapy has sold over 5 million copies, and Anthony Robbins, who fills stadiums with his can-do performances. “Most people see things worse than they are so they never have to try,” says Robbins. “People say to me ‘I’m sceptical’ and I say no you’re not, you’re gutless.” Robbins has been the personal coach to a raft of celebrities including Mikhail Gorbachev and Bill Clinton. At last year’s Wimbledon, Serena Williams, another Robbins follower, was spotted with her own self-help notes: “My good thoughts are powerful. Any negative thoughts are weak. You are number one. You are the best. You will win Wimbledon.” “But let’s face it, none of us are going to win Wimbledon,” says Yentob. “And anyway, we keep being told it’s not all about winning, so why do we need these books?” “I think we all have pain,” says Amy Jenkins, writer of This Life and a self-help fan. David Burns, a pioneer of cognitive therapy, challenges pain head on with the idea that “your thoughts create your feelings, so your thoughts can change your feelings.” This is not just a fad; his self-help book on cognitive therapy is now prescribed by doctors around the world instead of antidepressants. Yentob’s optimism is bought crushingly down to earth by the Freudian psychoanalyst Adam Philips. “Freud said the purpose of psychoanalysis is to turn neurotic misery into everyday unhappiness, and what he meant by that is that people aren’t going to be transformed magically.” In search of the roots of the self-help genre, Yentob discovers Self Help by Samuel Smiles, which was published in 1859, the same year as Darwin’s The Origin of Species. “Guess which one was the bestseller