Claire’s: it used to be the go-to place to get your ears pierced and buy cute accessories for teenagers. In the late 90s and early 2000s, it may have even been one of the most popular stores in your local mall. However, Gen Z hasn’t embraced the famous jewelry shop, and for good reason. Their makeup recalls for asbestos, policies on ear piercings, and junk jewelry is the stuff of the past. Is there a comeback for Claire’s in the future, or are they doomed for good?