In 2012 the Kony 2012 video and hashtag, meant to pressure the United States to intervene in the search for war criminal Joseph Kony, went absolutely viral. Out of seemingly nowhere, everyone seemed to be buying souvenirs to stop a war criminal they had likely never heard of before the video emerged. But, while some patted themselves on the back for their newfound activist spirit, others criticized the movement and the creators of the viral moment in history. Soon, concepts like aid to Africa, the white savior complex, and more were under fire. Were these types of campaigns helping, or just doing more harm?