The fertility industry can be a wonderful thing, allowing people that are unable to have children the chance of building a family. However, how we talk about freezing eggs and IVF can be concerning and far from empowering. More than ever, it’s been seen as a way to ‘level the business playing field’, or promoted as a way to ‘stop time’ when these procedures are far from a guarantee. So who’s regulating the fertility industry—if anyone?