In 2020, MLMs made headlines by catapulting in popularity as people remained trapped in their homes, desperate for a little extra cash, and hopeful for a miracle cure-all that could save them from Covid-19. One of the most prominent MLMs out there was, BOO, a company claiming that their magic dirt could heal every disease or disorder known to mankind. But, while their customers and sellers pushed the product desperately on social media, others were paying attention to their rise, less than thrilled by their “cure-all” advertising.