When MoviePass was introduced in 2011 it started off slow, with 30-dollar subscription fees for unlimited movies, the price was just a little too steep to grow subscribers. But when they put that down to only 10 dollars, their company absolutely exploded. The only problem was, that this low subscription price wasn’t sustainable and as the company started hemorrhaging money, they turned to some shady business practices to try to save themselves. But, it would actually wind up being their death sentence.