At first, Juul was supposed to be a healthier alternative for smokers to migrate away from cigarettes. But the company quickly started to ruffle some feathers with their advertising strategies toward kids, and their flavored cartridges. Then, as people began to get sick, and die after being exposed to e-cigarettes everything went up in smoke. They were met with bans, and lawsuits, and forced to pay millions of dollars. Now, the FDA has announced that the company is banned from selling its product.