Læskedrikindustrien har mødt stigende kritik af brugen af engangsplastik. I 2018 satte Coca-Cola, verdens største producent af læskedrikke, ambitiøse mål for at reducere mængden af plastemballage, der ender i miljøet. De sagde, at de i 2030 ville indsamle én flaske eller dåse for hver, de solgte, og fremstille dem af 50% genbrugsmateriale. Cokes plan er at eliminere affald ved at omdanne gamle flasker til nye. I denne film undersøger vi Coca-Colas strategi for en verden uden affald. Kan det være et strålende eksempel for hele drikkevareindustrien? Eller er Cokes plan om at genbruge sig ud af problemet grundlæggende fejlbehæftet? Og hvordan går det for Coca-Cola efter tre år med at opfylde de forpligtelser, de har påtaget sig, verden over?
The soft drinks industry has faced growing criticism of the use of single-use plastic. In 2018 Coca-Cola, the world’s largest soft drinks producer, set ambitious targets to reduce the amount of its plastic packaging that ends up in the environment. It said that by 2030 it would collect one bottle or can for every one it sold and make them from 50% recycled material. Coke’s plan is to eliminate waste by turning old bottles into new ones. In this film, we investigate Coca-Cola’s World Without Waste strategy. Could it be a shining example for the whole beverage industry? Or is Coke’s plan to recycle its way out of the problem fundamentally flawed? And how well, after three years, is Coca-Cola doing around the world in meeting the commitments it has made?
