Fashion designer Diane von Furstenberg mentors 10 young talented women as they compete for the position of global brand ambassador in this reality series, which begins with the hopefuls taking on their first task at the 5th Annual DVF Awards at the United Nations Headquarters in New York.
The hopefuls are given the task of inspiring next season's collection; and Diane considers terminating DVF's Brand Ambassador program after a photo shoot turns into an all-out catfight.
Jealousy rears its ugly head when Diane picks only one of the women to attend the CFDA Fashion Awards while the others are tasked with working on a press presentation, which ends up being a bigger challenge than expected.
The ambassador candidates have to organize an exclusive luncheon to debut a new DVF line; a rivalry between two girls could ruin the event.
An argument starts up during a retail assignment and the fighting intensifies as the girls are challenged to create a social media campaign.
The Ambassador candidates dash out to the Hamptons to style celebs and VIPs; one of the girls' position in the program is threatened when she gets sassy with the DVF team.
The girls style themselves for a photo shoot and interview with InStyle magazine and the stakes are high; Diane says goodbye to one hopeful and uncovers the girls' wrap dress designs.
Everything the girls have worked toward is put to the test at DVF's exclusive New York Fashion Week event; Diane has to decide who the new Brand Ambassador will be.
Diane von Furstenberg begins another nationwide search for her next Brand Ambassador; New York City candidates are put to the test at DVF's fall fashion show; L.A. finalists choose an Oscar party look for Rachel Zoe.
Jealousy arises when two girls are picked to go to Paris Fashion Week with Diane; the drama intensifies as the pair has a public catfight at a press event.
As the Paris trip comes to an end, one girl's future in the program hangs in the balance; in New York, the girls have to design a dress for the DVF collection.
The ambassador candidates tackle a huge challenge when they are asked to represent DVF at the International Vision Expo. As the rift between the ladies widens, someone starts to question her place in the program.
A candidate's high-profile breakup makes the tabloids and puts her place in the program at risk; tensions swell when the girls have work together on the DVF Ultimate Packing Guide and their design prototypes are revealed.
The final four girls go to Boston to promote and run a huge Pop Up Event; Diane faces her hardest decision yet in the program.
The final three candidates are tasked with pulling off the DVF Awards at the United Nations. For this test, emotions run high as the ladies interact with celebrities and dignitaries while trying to prove they've got what it takes to be the next global ambassador.
In the Season 2 finale, pressure intensifies as the final three candidates prepare a presentation and luncheon for Diane and fashion insiders; and the person who most impresses wins the next DVF Global Ambassador title.