On this episode of HOT ROD Unlimited, HOT ROD Editor-in-Chief David Freiburger shares a brief history of the magazine from its inception in 1948 to its massive redesign that launched with the September 2012 issue. The new issues of HOT ROD have 40 to 50 percent more editorial pages, and the content and presentation has been reimagined from scratch. Along with HOTROD.com, HOT ROD TV, HOT ROD Live Radio, HOT ROD apps, social media, and events, this iconic American brand is bigger and hotter than ever.