The internet has changed genres like R ‘n’ B forever. Artists Miguel, How to Dress Well and more talk about this new limitless age and the attempts to label and classify this freedom.
Explore the hip-hop microculture known as cloud rap. Artists such as Main Attrakionz, Flatbush Zombies, SpaceGhostPurrp, Robb Bank$ and PiffGang speak about the web-based movement.
Microblogging site Tumblr has given a voice to a wide variety of artists. Rapper Le1f, hip-hop star Kilo Kish and seapunk founders Zombelle and Ultrademon share their experiences.
With the internet becoming the mainstream, artists such as AlunaGeorge and Charli XCX talk about the potential of any song becoming popular.
There's healthy debate over health goth. Is it an aesthetic movement inspired by minimalism, cyberpunk and sportswear? Or something else? The major players try to work it all out.
Made by young producers who create in bedrooms and share the tracks over group messages, gqom is a viral sound that's taking over dancefloors worldwide.
Kawaii was born in Japan and is the backbone of the 'cute underground'. From fashion to music to art, anything can be kawaii, but kawaii is also about adopting a childlike outlook.
Born in the London underground scene and spread by pirate radio, grime is a murky musical movement that's been simmering under the surface for years.