Home / Series / HARDtalk / Aired Order / Season 18 / Episode 23

Dieter Zetsche - Chairman Daimler AG and Head of Mercedes-Benz Cars

HARDtalk is in Stuttgart, Germany - a city with a long history of engineering and manufacturing. The auto industry is a major player here, which is good news for Stuttgart as long as the German car industry continues to thrive. Stephen Sackur speaks to Dieter Zetsche, the boss of Daimler, a company with a global reputation and the makers of Mercedes Benz cars. However, over the past decade they have made some costly mistakes and they still face major challenges, not least the push for greener more efficient vehicles. Daimler has a proud reputation, but does it have a bright future?

English
  • Originally Aired February 17, 2014
  • Runtime 30 minutes
  • Content Rating United States of America TV-PG
  • Network BBC News
  • Created March 15, 2014 by
    Administrator admin
  • Modified March 15, 2014 by
    Administrator admin