A music video directed by Austin Peters to accompany the release of "Forever" was first released on The Guardian website and later onto YouTube on June 7, 2012 at a total length of four minutes and six seconds. The video for "Forever" features old footage of the sisters as kids on holiday intercut with shots of them riding on their bikes and in the salon, while guys do wheelies on motorcycles. According to Este Haim, "A lot of that video consists of our personal home videos, so there definitely is a strong nostalgic childhood vibe there." Michael Cragg of The Guardian called it "the perfect mix of studied cool, 90s teen drama, and Destiny's Child dance moves." The website Los Angeles, I'm Yours named it "a really sweet, innocent video that is a fantastic first effort for them in terms of a video." Jacob Moore of Complex Magazine claimed: "Watching Haim's new video for 'Forever' makes it hard not to be in a good mood."