Guy Fieri divides six acclaimed chefs into teams of three to compete in a game day food battle fought relay-style in 10-minute shifts. The first chefs shop for a game day feast whose components satisfy three descriptive words selected in a game day draft pick. After each shift, the chefs enter a giant "ice box" that prevents them from talking to teammates, but Guy gives each chef a chance to communicate non-verbally by holding up big letters and acting out charades. Ultimately, the team that creates the best and most accurate game day plate will go on a relay shopping spree worth up to $15,000!