Many people are in the market for locally grown produce, but in urban areas the majority of organic produce is brought in from outside the city, making it questionable at best. A small group of farmers ahead of their time, found a way to grow local, high-quality produce within the city limits of New York City. With a little over 8 million mouths to feed within New York's city limits, the need to have a place where people could buy fresh quality food was in high demand.