YouTube Rewind 2019 came out and most people were left unimpressed, some even angry - though not as much as last year. I watched it myself, hoping to see the YouTube rewind of yesteryear, where it felt like a celebration of the Creator community. Alas, no. This year was so disconnected from that concept, more a top ten list than a recap of our platform's milestones. Why though? Why has this become YouTube's new norm - and yes, this is now the norm. YouTube is sending us all a message with this rewind, and all of its responses to the recent changes on the platform, that it is not one of us Creators.