Farnoosh follows the co-founder of John Paul Mitchell Systems from his corporate LA office to his home in Texas as he attempts to build his third billion-dollar brand, Aubio Life Science.
Farnoosh follows the co-founder of 300 Entertainment to discover how his new label makes a profit and whether he can persuade rapper Young Thug to let another artist add vocals to his latest piece.
Farnoosh spends time with social media ad expert Gary Vaynerchuk to discover the secrets that helped him increase the value of his parents' wine business twenty times over and lead the multi-million-dollar company VaynerMedia.
Farnoosh spends time with Katia Beauchamp, founder of the beauty box subscription service Birchbox, as she attempts to change customers' perceptions and entice more users to utilize the company's website.
Farnoosh seeks out Neil Blumenthal and Dave Gilboa, co-CEOs and co-founders of Warby Parker, an eyeglass company in the process of expanding its billion-dollar online business by establishing physical storefronts.
Farnoosh follows former fitness trainer Tracy Anderson, founder of Tracy Anderson Method, as she must decide whether to sacrifice the quality of her company's organic energy bars in order to cut costs.