Jacqueline Alexander is the founder and CEO of Know Your Fruit / Puff Factory. “I've always felt like more black people should be involved in farming because it's our legacy,” Alexanders said. “We have lost so much land as Black people. In the ’20s, there were about 1.1 million Black farmers. Fast forward to today, there's only 46,000. My vision is for young people to understand that this is an option and it's how we build generational wealth. We need to own the land."