Fame can break down barriers. It can transcend culture and race. Death is never the end, so long as there is money to be made. The Jacksons broke down racial barriers, but the pressure of success fractured the family. Francis Ford Coppola gambled as a filmmaker, affecting his whole family.
Nothing and everything is personal in business dynasties. Families are bound together or pushed apart as patriarchs and matriarchs lead the way, or let others take the fall. Business is just business. But a name is everything.